BumeBox Threw eBay A Social Media Party And 14M People Saw It

Startup BumeBox throws social media "parties to help brands engage with their customers. Its latest success story: eBay. Not that you actually need BumeBox to engage fans on social networks, but the service helps put together special, limited-time events, which can then be aggregated and embedded ? so fans could participate directly on Twitter, or they could jump into the conversion from the company's website.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/iMFR6rs159A/

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